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MULTICULTURAL MARKETING
OVERVIEW
OMNIFACE is a nationwide turnkey resource and alternate channel for the implementation of grassroots sales/marketing strategies and the coordination of event and sponsorship marketing programs targeted at multicultural markets in the U.S.
The company's operations were formed as a result of clients' requests for on-going multicultural marketing and sales representation at the field level. Our mission is to provide our clients with a direct, relevant link to the multicultural customer where it matters most. We are our clients' face to the customer at one of the most critical points in the communication process...the point of purchase contact.
Since inception, creative advertising, marketing communications and public relations services have been added to augment OMNIFACE's multicultural marketing expertise. We provide logistical coordination for event marketing, and because of our nationwide presence in all major metropolitan areas can provide an effective sales distribution channel into Hispanic, Asian and African-American markets.
WHY OMNIFACE?
- Nationwide Scope
- Expertise in Face-to-Face Ethnic Marketing
- Professional Brand/Image Management Experience
- Multicultural Market Connections and Relationships
- Turnkey Solution
- Proven Track Record
- Diversified Service Portfolio
- Comprehensive Quality Operation
ORGANIZATION
With our nationwide presence and coverage of major MSAs (Metropolitan Statistical Areas), our clients do not have to open regional offices. OMNIFACE has a marketing force comprised of local, regional representation. Experienced, multicultural sales/marketing managers are steeped in a culture of brand management. Your grassroots marketing and sales activities will have consistent impressions and interactions - essential components of brand building - because of our uniform, standardized operations and quality control procedures.
Our target markets are the Hispanic, Asian, and African-American population centers, where residential and small-medium business customers live and operate. Our team members are knowledgeable and well versed in their geographies.
B2B SALES FORCE
OMNIFACE helps companies extend geographic market coverage, and more importantly, capitalize on the untapped potential of ethnic markets. Our multicultural sales reps represent diverse portfolios of services and products to small and medium size businesses in major metropolitan markets. Our knowledgeable and experienced sales people, who are integral members of ethnic communities actively sell:
- Business Services
- Telecommunication Services
- High Tech Services
We will help tailor compensation plans, customize training, and integrate back office operations. We ensure a smooth running sales machine that will bring results from new and key markets with relatively short ramp up time.
B2C TURNKEY SOLUTION
OMNIFACE provides a cost effective turnkey solution, an instantaneous multicultural sales/marketing management organization. We offer a rich, varied service portfolio to handle all details associated with face-to-face field activities, in-store demos, events, etc. We provide:
- Experienced Bi-Lingual Staffing
- Staff Training and Product Familiarization
- Event Supervisors for Management and Logistical Oversight
- Implementation of Sales Programs and Initiatives
- Distribution of Samples, Premiums, Coupons
- Event Set-up, Coordination and Monitoring
- Complete Post-Event Activity Reports
We are dedicated to quality control and ensure it via our policies for standardized training, uniform attire, quality checks, recognition programs, and development and utilization of sales tools.
We are experienced in using a variety of techniques including Target Marketing Events (TMEs) and clipboarding and in various venues such as fairs and festivals, retail outlets, grocery stores, schools, malls.
For more information about our multicultural marketing services please contact us at multi@omniface.com.
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