KEYS TO SUCCESSFUL MULTICULTURAL MARKETING Our understanding of what it takes to be successful drives our strategies and tactics. We have learned the critical factors to be: Offer Competitive Rates/Prices Employ Relationship Selling Principles Provide In-Language Collateral, Advertising, POS Materials and Customer Service Develop and Use Strong Channels of Distribution Participate in Community Events We work closely with clients to develop strategies for optimum success. OMNIFACE will immerse itself in learning and understanding a client's business, then develop a plan of action to help achieve objectives. Our goals are based on those aspects that are most important to our clients, on our history and preference for doing business, as well as on our core competencies. SALES AND RETENTION We are sales oriented and look to enhance your company's brand awareness by generating consumer interest and through the uniform, effective execution of marketing and sales campaigns. Through professional contact experiences we can improve customer perceptions and ultimately improve retention. Sales are positively affected via: Increased Market Presence and Distribution Introduction of New Products and Services Fast Implementation of Marketing and Promotional Strategies Gains in Market Share and Revenue MULTICULTURAL COMMUNITY LEVERAGING We always recruit in-culture/in-language representatives. We can promote a client's commitments to ethnic communities via a strong multicultural presence in the field. Through this reflection of the community we can provide direct connections to consumers. We will develop new community linkages and leverage existing ones. We can help to acquire competitive intelligence to provide added value. We work with local public relations and media contacts to optimize existing PR/media buys. At a tactical level OMNIFACE meets consumer and trade marketing needs through: Face-to-Face Field Marketing Intercept Marketing Promotional Execution Sampling Programs Merchandising Programs Sales Initiatives Event Management The ways we measure success are developed and agreed jointly with clients. Some of the indicators of success we quantitatively measure and track are: Product and Service Penetration Billed Revenue Cost Per Acquisition (CPA) Retention Customer Satisfaction Media Treatment Usefulness of Market Intelligence Event Integration ADDED VALUE In addition to revenue and market share gains and brand building, OMNIFACE can help derive extra benefits in many other ways: Enhance relationships with existing sales staff and trade contacts Provide visible ongoing merchandising Create traffic building and retail take-away demonstrations Attain consumer feedback A/B sampling demos, qualitative and quantitative data gathering, and distribution Enhance trial awareness in the field Recommend promotional & merchandising materials For more information about our multicultural marketing services please contact us at multi@omniface.com.

Home | About | Telecom | Multicultural Marketing | Marketing Consulting | Contact